Liveoak Furniture
Furniture & Furnishings
Logo & Branding
A contemporary identity shaped by craftsmanship, structure, and the art of living well. For Liveoak Furniture, we created a distinctive wordmark that blends the brand name with a subtle furniture-inspired element, giving the identity a modern and memorable character.
Summary
Liveoak Furniture is a furniture and interior design brand offering a wide range of furniture solutions for thoughtfully designed spaces. The brand required a visual identity that could communicate quality, contemporary design, and a strong sense of craftsmanship. Our focus was to create a wordmark that felt clean and sophisticated while giving the brand a distinctive visual signature. Rather than relying on a conventional furniture icon, we explored how an element could be integrated directly into the typography. The resulting identity creates a strong foundation for Liveoak's presence across its furniture, interior design, marketing, and brand communication.
Challenge
The client wanted a wordmark-based logo that would keep the brand name at the centre of the identity while incorporating a creative element related to the brand's offering. The challenge was to introduce this element without making the wordmark feel crowded or losing its readability. Since Liveoak operates across both furniture and interior design, the identity also needed to feel broad enough to represent different styles and product categories. It had to look contemporary and premium while remaining approachable for a residential audience. Creating a memorable typographic detail that could become an ownable part of the brand was therefore the key challenge.
Solutions
We developed a custom wordmark where the central letterform is transformed into a distinctive visual element, creating a subtle reference to furniture, structure, and interior spaces. This approach allows the symbol and typography to work as one rather than appearing as separate logo components. The clean geometric construction gives the identity a modern, architectural quality that complements Liveoak's furniture and interior design positioning. A deep blue-green tone adds a sense of sophistication, stability, and natural warmth, reinforcing the connection with quality furniture and enduring design. The final identity is simple, versatile, and distinctive, allowing Liveoak Furniture to maintain a consistent visual presence across its showroom, digital platforms, marketing materials, and other brand touchpoints.
Naming . Identity . Logo . Packaging . Positioning