Finding A Name Is Easy.
Finding The Right One Isn't.
You can generate hundreds of names in a few minutes. But a name that sounds good isn't necessarily a name that's right for your business.
The Challenge
Sounds Good
But does it actually mean something?
Feels Right
But will it still feel right five years from now?
Is Available
But can you protect and use it confidently?
Fits The Business
But does it give the brand room to grow?
Our Approch
We Don't Start With Words.
We Start With Understanding.
Before we begin naming, we understand the business behind the name, its ambition, audience, market, personality and future direction.
Because the right name isn't simply something people can pronounce or remember. It should have a reason to exist. It should fit the business today, leave room for tomorrow and give the brand something meaningful to build upon.
There Is More Than One Way To Name A Brand.
The Naming Landscape
Descriptive
Names that clearly communicate what a business, product or service does, making their purpose immediately understandable.
Suggestive
Names that hint at an idea, benefit or characteristic without explaining it literally, leaving room for interpretation and brand storytelling.
Metaphorical
Names inspired by familiar concepts, objects or ideas that create meaningful associations with the brand without directly describing what it does.
Abstract
Distinctive names built around sound, character and memorability rather than literal meaning, giving brands freedom to create their own associations.
Invented
New words created specifically for a brand, offering opportunities for distinctiveness, memorability and a more ownable identity.
Compound
Names created by combining two familiar words or ideas to form something unexpected, memorable and relevant to the brand.
Evocative
Names built around emotions, experiences or human ideas, creating a feeling or association that can become central to the brand's personality.
Acronymic
Names developed from initials, phrases or combinations of words, creating concise identities that can evolve beyond their original meaning.
Think. Explore. Filter. Choose.
How We Name
1. Understand
We begin by understanding your business, market, audience, competitors and ambitions to uncover what the name needs to communicate and achieve.
2. Define
We establish the strategic criteria, brand personality and relevant naming territories that give the creative process a clear and purposeful direction.
3. Explore & Refine
We explore diverse creative territories, develop a wide range of possibilities and progressively challenge, compare and refine them to identify the strongest candidates.
4. Validate
The strongest candidates are evaluated for memorability, pronunciation, meaning and relevance, along with preliminary trademark considerations and domain availability.
5. Select
We present the final shortlist with the thinking, meaning and rationale behind each name, giving you the clarity and confidence to make the right decision.
Why 99Logos
We've Been Building Brands Since 2013.
Naming is not an isolated exercise for us.
For more than a decade, we've worked with businesses on the things that come after the name; logos, identities, packaging, communication and brand experiences. That gives us a different perspective on naming.
We Think
Beyond The Name
We consider how the name will work as a logo, URL, packaging, social handle and everyday brand experience.
We Understand
Growing Businesses
Our experience working with Indian MSMEs means we understand the practical realities behind branding decisions, not just the theory.
We Can
Take It Further
When the right name is found, you don't have to start over with another agency. We can develop the strategy and identity that turns the name into a complete brand.
"We don't just name businesses. We understand what happens after they're named."
Names We've Created
Names With A Reason Behind Them.
Naming . Identity . Logo . Packaging . Positioning