HolyBear
Health & Nutrition
Logo & Branding
A playful identity created for little hands, big smiles, and fruity moments. For HolyBear, we developed a colourful and friendly brand identity that brings together the fun of gummy bears with the joyful world of kids.
Summary
HolyBear is a kids’ fruit gummy brand offering fun, bear-shaped treats designed to appeal to young consumers. The brand needed a visual identity that could instantly communicate fun, playfulness, and child-friendly appeal while remaining clean and easy to recognise. Our scope included logo and branding along with brand stationery design, creating a consistent foundation for the brand. The client specifically preferred a wordmark logo with a simple and minimal approach rather than a complex illustration. We developed the identity using a limited colour palette, combining vibrant pink and warm orange tones to give HolyBear an energetic and cheerful personality.
Challenge
The main challenge was finding the right balance between a kids-focused personality and a clean, modern logo design. A gummy brand for children naturally calls for a playful visual language, but the client wanted to avoid an overly complicated or heavily illustrated identity. The short name “HolyBear” also needed to become visually distinctive enough to stand out on packaging and other brand touchpoints. With a restriction of only two to three colours, the design had to create impact through typography, colour placement, and visual composition rather than relying on multiple graphic elements. The identity also needed to feel approachable to children while remaining appealing and credible to parents.
Solutions
We created a bold and playful wordmark that makes the HolyBear name the hero of the identity. The typography was given a friendly, energetic character, while the contrasting pink and orange colours help create an immediate sense of fun and fruit-inspired freshness. The addition of the expressive “Gummies” lettering complements the main wordmark and reinforces the product category without making the overall logo feel crowded. We carried this visual direction into the brand stationery to maintain consistency across brand communications. The result is a bright, memorable, and kid-friendly identity that gives HolyBear a distinctive presence in the competitive kids’ snack and gummy market.
Naming . Identity . Logo . Packaging . Positioning