FTLOB
Food & Restaurant
Logo & Branding
Brand Communication
For The Love of Burgers is a special burger-focused fast-food brand built around flavour, indulgence and a genuine love for great burgers. The brand needed an identity that could feel instantly appetising, energetic and memorable in a competitive fast-food market.
Summary
The project focused on creating an iconic logo and brand identity for a specialty burger brand. The client wanted a bold visual identity that could immediately communicate burgers, freshness and the fun of fast food. We developed a distinctive burger icon that brings together the key ingredients of a classic burger in a simple, recognisable form. The brand name was paired with strong, expressive typography to give the identity a confident personality. A carefully selected three-colour palette of red, orange and green adds appetite appeal while creating a vibrant and approachable brand presence.
Challenge
The biggest challenge was creating a burger logo that felt distinctive rather than looking like another generic fast-food identity. The design needed to communicate the product instantly while still giving the brand its own personality. With the client requesting a maximum of three to four colours, every colour had to serve a clear visual purpose and work harmoniously together. The typography also needed to stand out and complement the bold burger symbol without making the overall logo feel overcrowded. Most importantly, the identity had to be flexible enough for storefronts, food packaging, menus, social media and other restaurant branding applications.
Solutions
We created a bold burger-inspired icon that simplifies the product into a strong, instantly recognisable graphic mark. The layered construction represents the different elements of a burger while keeping the overall silhouette clean and easy to reproduce. Red and orange bring energy and appetite appeal, while green introduces a fresh visual contrast, creating a balanced three-colour identity. The expressive typography reinforces the brand's confident and fun personality, while the tagline “Melt. Stack. Savor.” captures the experience the brand aims to deliver. The result is a memorable fast-food logo and burger brand identity designed to be highly visible, versatile and easy for customers to recognise.
Naming . Identity . Logo . Packaging . Positioning