Cocoo
Food & Restaurant
Logo & Branding
Brand Collateral
Cocoo Peri Peri & Desserts is a quick-service restaurant concept bringing together bold flavours and indulgent desserts under one brand. The identity needed to feel energetic, memorable, and instantly connected with the food experience.
Summary
Cocoo Peri Peri & Desserts is a quick-service restaurant (QSR) concept offering a combination of peri peri food and desserts. The client approached us for logo design and brand collateral with the goal of creating a strong identity suitable for a modern food business. The brief called for a clean wordmark while giving greater visual importance to an element connected with the brand's food offering. The identity needed to work effectively across restaurant signage, takeaway packaging, menus, promotional materials, and other customer touchpoints. The overall direction was designed to create a bold and recognisable presence in the competitive QSR market.
Challenge
The main challenge was to create a clean wordmark that could still communicate the energy and flavour associated with a peri peri restaurant. Since the brand also offers desserts, the identity needed to represent both sides of the menu without becoming visually complicated. The client wanted a service-related element to be clearly highlighted, making it important to integrate the food concept directly into the logo. The visual identity also needed to be bold enough for quick recognition in a busy takeaway and restaurant environment. Creating a balance between simplicity, food appeal, brand recognition, and a dynamic QSR personality was central to the project.
Solutions
We created a bold wordmark-based logo for Cocoo Peri Peri & Desserts, supported by a distinctive flame-inspired graphic element that immediately connects the identity with peri peri flavours and food. The flame adds energy and visual character while helping the logo communicate the brand's core offering at a glance. Strong red and orange tones were selected to create an appetising and energetic presence suited to the QSR category. The typography was kept clear and prominent so the brand name remains easily recognisable across different applications. We extended the same visual direction into the brand collateral, creating a consistent identity that works across restaurant communication, takeaway materials, and promotional touchpoints.
Naming . Identity . Logo . Packaging . Positioning