Blencci
A Harmonious Blend of Legacy and Modern Luxury
Jewellery
Brand Naming
Domain
Logo & Brand Identity
Introducing Blencci, a high-end jewelry brand born from the esteemed legacy of Navkkar Jewellers. We partnered with them to craft a refined, meticulously balanced brand identity that honors their established reputation while capturing a new, sophisticated audience.
Registered in TM 14
Summary
As a new sub-brand under the trusted umbrella of Navkkar Jewellers, the client required a comprehensive identity suite that inherently exuded premium luxury. They engaged our agency to deliver strategic brand naming, secure a highly coveted .com domain, and design a cohesive logo and visual identity. The overarching objective was to create a modern, elegant brand that felt instantly high-end, while seamlessly complementing the deeply rooted brand value of its parent company. We were tasked with ensuring that every touchpoint felt soft, approachable, yet undeniably exclusive to the discerning jewelry buyer.
Challenge
Naming a high-end brand is notoriously difficult, especially when the goal is to find a soft-sounding, luxurious word that still has an available .com domain in a saturated market. This project presented an additional, highly specific hurdle: the client had strict numerology requirements that had to be perfectly mathematically balanced within the final name. Furthermore, the new identity carried the weight of Navkkar Jewellers' prestigious legacy; it had to stand proudly on its own as a premium offering without ever conflicting with the parent brand's established market trust.
Solutions
We meticulously crafted the name "Blencci," strategically integrating a double 'c' to perfectly align with the client’s precise numerological requirements while successfully securing the .com extension. The name rolls softly off the tongue, instantly evoking a sense of high fashion and bespoke luxury jewelry. To anchor this beautiful name, we designed the refined visual identity. With its elegant, balanced typography and sophisticated color palette, we successfully positioned Blencci as a premium, harmonious extension of the Navkkar legacy that is primed for future lifestyle expansions.
.png)
.png)
Naming . Identity . Logo . Packaging . Positioning