Amarae
Personal Hygiene
Product Packaging
Elevating self-care routines for women with Amarae, a premium hair removal cream infused with soothing aloe vera, brought to life through refined logo design and organic packaging.
Summary
Amarae entered the personal hygiene and beauty market with a clear mission: to transform a routine grooming chore into a gentle, skin-loving ritual. Our team was entrusted with developing the brand’s core logo & branding along with its complete packaging design. The primary goal was to position Amarae as a modern, reliable, and premium choice for women seeking smooth skin without harsh chemical associations. By bridging the gap between clinical efficacy and natural botanical care, we helped build an identity that feels both trustworthy and luxurious on retail shelves and bathroom counters alike.
Challenge
The hair removal category is frequently dominated by loud, aggressive packaging designs, clinical layouts, and harsh colors that fail to evoke a sense of personal care or gentleness. For Amarae, the challenge was to design a clean, modern aesthetic that immediately communicated skin safety and soothing nourishment. The client specifically requested a premium, simple pastel color scheme centered around a light green shade to reflect natural freshness, alongside a realistic aloe vera visual representation on the front. Balancing this organic softness with a professional, highly informative product hierarchy on a compact box required careful grid alignment and typography selection.
Solutions
We solved this design and packaging problem by embracing a serene, minimalist layout drenched in soft pastel green tones that subtly signal purity and plant-derived care. The front of the packaging features crisp modern typography paired with vibrant, realistic aloe vera slices floating dynamically to highlight the key natural ingredient. The Amarae wordmark is styled with elegance and completed with an empowering brand line, establishing an immediate sense of refined luxury. This thoughtful visual approach successfully elevated the product from a standard pharmacy item into an approachable, high-end beauty essential.
Naming . Identity . Logo . Packaging . Positioning