Aakarshak Decor
Furniture & Furnishings
Logo & Branding
Brand Communication
AAKARSHAK Decor brings the beauty of traditional Indian folk art into modern homes through handcrafted paintings and framed artworks. The brand needed a visual identity that could reflect its artistic roots while feeling distinctive, elegant, and memorable.
Summary
AAKARSHAK Decor specialises in handmade Madhubani, Warli, Gond, Pichwai, and Kalamkari paintings created for home décor, gifting, and custom orders. The brand approached us for a custom initial-based logo design that could represent its creative personality and connection with Indian art. Along with the logo, we worked on brand collateral to create a consistent visual presence across its customer touchpoints. The identity needed to feel artistic without becoming overly traditional or difficult to use across different formats. The final direction combines a distinctive symbol with refined typography to create a recognisable identity for the brand.
Challenge
The main challenge was to create a logo that could communicate the handcrafted and artistic nature of AAKARSHAK Decor without relying on commonly used folk-art illustrations. Since the brand works across several Indian art forms, the identity also needed to represent the broader world of Indian art rather than a single painting style. The client specifically wanted a custom initial-based logo, making it important to turn the brand's initial into a meaningful and visually interesting symbol. At the same time, the logo needed to maintain clarity and elegance when used on artwork, packaging, stationery, and other brand collateral.
Solutions
We developed a distinctive custom symbol inspired by the initial of AAKARSHAK, using flowing organic forms to create an artistic and handcrafted character. The rounded shapes and symmetrical arrangement give the mark a connection to Indian decorative art while keeping the overall design contemporary and versatile. A deep purple colour palette was selected to give the identity an artistic, premium, and expressive feel. The logo was paired with clean typography and the tagline “Handmade for Every Wall”, clearly expressing the brand's purpose. Together, the logo and brand collateral create a cohesive identity that helps AAKARSHAK Decor present Indian folk art in a refined and contemporary way.
Naming . Identity . Logo . Packaging . Positioning