• 23 Sep 2021

  • 23 Sep 2021

How does remote marketing help in business?

What is remote marketing? How to start remote marketing? Does remote marketing helps grow business? What are the benefits of remote marketing? Why remote work is best?

Remote work can be strong, productive, and efficient if done with precision. It is also a cost-effective solution for businesses to reduce overhead costs. When building a remote team for marketing purposes, it is ideal to create smaller teams of marketers that complement each other with varying skills and strengths.

So if we are a marketer, we can still do much of the work from home, whether society forces that situation on you, or you choose to work remotely as a lifestyle choice. Many types of marketing are ideally suited for working from home.

What is remote Marketing?

It is defined as marketing at or from a distance, typically using an electronic connection via a Personal Desktop or Laptop. A person can work remotely or on the client-side, depending on the respective requirements. The system is remotely controlled from a central computer, Laptop, or mobile.

Marketing from home forces your business to be more intentional about communicating, collaborating, and sharing information. Remote workers are more productive than in-office workers. Having a remote workforce is also more cost-effective for employers.

Remote work is a working style that allows professionals to work outside of a traditional office environment.

How to start remote marketing?

To start remote marketing at home, an individual must be organized, motivated, autonomous, and creative with the marketing strategies.

Keeping documents and records of every activity would help in giving quality work on time. So it is doubly important that policies, procedures, and processes are documented.

Documenting the accomplishments would also help to boost the enthusiasm level helping the business and marketing to grow more.

Create metrics that can help measure the results of the marketing efforts, so you have the information that is needed to manage the team and it is documented for use later on.

Creating a style guide is a great way to make sure that we are consistent in external communication, whether it be in the form of blog posts, whitepapers, social media posts, or other documents.

A typical style guide will include rules for things like capitalization, punctuation, and word usage.

A style guide takes the guesswork out of most days of writing and gives a voice in which to write as one strong unit.

One potential risk of managing remote marketing is information security.
We can mitigate that threat by having a remote-access VPN to create a secure connection whenever and wherever they use the internet.

Having the right online tools for the marketing team is a key component of any world-class marketing team.

Does remote marketing helps grow business?

Remote, marketing, business

Some factors help in growing the business associated with remote marketing. Let us have a look at it.

Marketing Can Easily Integrate into the Sales Process which ultimately leads to a growing business. For example, when sales and marketing teams work from home, then it becomes easier for them to get aligned with both processes. They could build more connections with clients, gain a deeper understanding of the target, better understand the overall sales process and how it connects with marketing. The marketer can use the newfound insights in developing relevant content and authentic messaging that resonates with your clients.

More Intentional Communication and Information Sharing could lead to building a stronger, more close-knit community for marketing. It could also facilitate more meaningful and insightful discussions.

By updating teammates on wins, drawbacks, case studies, and new information, marketing, and sales teams can remain in alignment. This type of intentional communication may not occur as often in traditional office settings. Exclusive or sudden meetings often emerge in an office, leaving key individuals in the dark.

Insist that both teams share essential information in an easily accessible common space. Organize reports, analytics, resources, goals, and persona information in a shared location. You could also invite teams to listen in on monthly meetings or attend brainstorming sessions to bounce ideas back and forth.

Cross-Departmental Training and Education could also benefit, like with conference video calls and webinar technology, it becomes easy to record meetings, presentations, and training. If, for instance, a marketer misses an important meeting, they can watch the recording later in their own time – without distractions.

Consider recording educational content for your sales department to share with your marketers and vice versa. Your entire organization can learn and improve by gleaning knowledge from others in a comfortable, quiet environment. When they can watch in their own time, important projects would not be interrupted.

What are the benefits of remote marketing?

Freedom and Flexibility.

Remote workers could appreciate their freedom. Many remote jobs also come with flexible schedules, which means that workers can start and end the day of their own will, as long as their work is complete that could lead to strong results.


If most of your team is working from home, you would not need to pay for larger premises, saving money on rent and utilities. With minimal staff onsite, your cleaning services bill is likely to significantly decline. Whether it is providing a cafeteria service or serving refreshments during meetings, if there are remote employees, then will eliminate this cost. Payroll, sales, and property tax define the tax burden of any company; so making changes to accommodate remote workers could also impact the tax burden.

Save time.

It is believed that about 74% of the respondents are willing to work remotely, which could be at home or a cafe near home as it leads to significant cost and time-saving. Full-time equivalent refers to the number of hours an employee works in a day and translates into roughly 8 hours of work in a day.


Remote workers typically have more time and fewer distractions, which leads to increased productivity, and peace of mind. This ultimately helps in delivering quality work. This leads to a healthy and happy life because remote employees are not only productive but also healthier and happier as well, this helps us to increase motivation as well.

Challenges of Remote marketing.

Challenges, remote, marketing

Collaboration and communication

Communication between humans is already hard enough face-to-face, but it’s much harder when working from home.

People normally rely on nonverbal communication. This is why communicating effectively is one of the most common challenges you will face when working from home.


A lack of social interaction causes all of us to feel more isolated and lonely — especially those working from home.
Loneliness is bad for your mental and physical well-being and can affect your performance.

Distractions at home

Even the most disciplined and organized remote team members get distracted at home.

A pile of dirty dishes or a dusty bookshelf might start calling your name. Then, a 20-minute break turns into two hours. Those who live with family or roommates also face regular, concentration-busting interruptions. Starting right at the top, the biggest challenge with remote working is managing projects when your team is spread out across multiple locations

Why remote marketing work is best?

Considering the scenario of Covid-19, remote work has shown many advantages over disadvantages. Like the lack of a commute, and remote workers typically have more time and fewer distractions, which leads to increased productivity that is a huge benefit of working from home for both employees and employers alike though it is any work - marketing or any other office related work.

When done right, remote work allows employees and companies to focus on what matters performance. So if the marketing is started in a remote way then it could result in the benefits hundredfold.

In the past, marketing from home was unfeasible for many companies, but today the technology has made it easier to make this worthy. Having a remote marketing process for businesses offers several benefits, including saving money.

Along with this, some drawbacks need to be explored and minimized with the solution. Although marketing from home could help in doing marketing in the easiest way that is the required need.

Every marketing business is unique, and so you will need to evaluate the benefits and drawbacks as they apply to your specific business before you make a decision. However, it is worth considering that the COVID-19 pandemic has brought remote working to the forefront of the interest of employees, so it is a good idea to start laying the groundwork to determine if it is feasible for your business with remote marketing.